• Marketing Basics
• What is Marketing
• Market Research
• Marketing Strategy
• Target Marketing
• Marketing Performance

What is Marketing

Marketing is based on the importance of customers to a business and has two important principles: <\p>

1. All company policies and activities should be directed toward satisfying customer needs.
2. Profitable sales volume is more important than maximum sales volume.
To best use these principles, a small business should:
• Determine the needs of their customers through market research
• Analyze their competitive advantages to develop a market strategy
• Select specific markets to serve by target marketing
• Determine how to satisfy customer needs by identifying a market mix

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